About

FLOW

FLOW: Future of Living for One World, is a bold, systems-level initiative redefining how cities grow, learn, and collaborate within planetary boundaries. Designed at the intersection of climate resilience, spatial equity, and African ingenuity, FLOW creates frameworks, tools, and alliances that guide urban transformation from the Global South outward.

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Why FLOW Now?

Urban systems worldwide are under strain — from climate shocks and inequality to outdated planning models. Africa’s cities will double in population by 2050, yet two-thirds of that urban fabric has not yet been built. FLOW responds with justice-centered, nature-positive solutions that turn this unprecedented growth into an engine for equity, regeneration, and green jobs.

57 %
per-capita emissions reduction needed globally by 2050.
70 %
of the world’s population will live in cities by 2050.
2.1 B
Africans projected by 2050, the largest urbanization wave in history.

Our Team

Focus on Results

Our clients put tremendous faith in us. And we don’t take that lightly. That is why all we do is focused on ensuring that we deliver results. There is no greater reward than seeing our clients’ reactions when our work not only fulfills their vision, but also surpasses their expectations. This is why we love doing what we do each and every day.

Always Innovate

Digital marketing is one of the most dynamic and fast-paced industries in human history. It’s not simply enough to understand how the game is played, but be prepared for how its constantly changing. Without innovation you cannot compete in today’s market. Out team invests ample time in learning and growing with this ever-changing landscape.

Complete Honesty

We work hard and are confident in our business decisions, but we’re also human. There will be times when we don’t get something right. But we’re always honest with our clients. If something is not working, we will be the first ones to bring it up. If we’ve made a mistake, we will not sweep it under the rug but instead take ownership and find a way to solve it. Because honesty builds trust and a true relationship cannot be built without trust. We believe in transparency and accountability. Simple as that.

Committed to Our Clients

Without our clients we don’t have a business. Simply put. We view ourselves not as service providers, but rather, vested partners in our clients’ businesses. Both parties’ reputations and livelihoods are on the line and we take that seriously. Treating our clients with respect and acting in their best interest are among the core values to which we adhere.

Work as a Team

“To go fast, go alone. To go far, go together.” This has always been our modus operandi. We are a team of diverse individuals with skills and experiences that are unique, yet complimentary. It is through this combined skill set that our team is able to help our clients overcome their biggest hurdles and solve their toughest business growth challenges.

Work Hard / Play Hard

We here at Comrade are truly a family. We work hard together, and we play hard together, often gathering for activities and life cycle events. We care about each other’s interests and are there to support and lift one another up. We carry this philosophy through into how we treat our clients.

We’re Your Internal Marketing Team

Our small business clients, unlike larger corporations, lack the resources to hire and retain a full-scale internal marketing department. That’s where we come in.
Our solutions are designed to provide you with a dedicated, result-driven marketing team at a fraction of the cost of hiring internally. With us, you get a team of SEO, content, business, web design & development, and PPC experts in addition to a dedicated account manager, all focused on one thing: Growing YOUR business.

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How We FLOW

Turning Principles into Action

Develop and enhance urban policy for countries, cities, and mayors, particularly with a view to the built environment and its intersection with nature.

Curate city-to-city networks as communities of practice using AI and other urban planning tools to model spatial economic opportunities and forecast threat.

Create and program Planet Smart Economic zones, to strengthen and create value chains, for cities and countries, corporates, and communities

We design tangible futures, and produce thought leadership by working on real projects in transdisciplinary teams, committed to circularity and the FORESEE Framework.

Meet the Team Behind FLOW

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Mokena Makeka

Founder and President
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Marvin Rees

Distinguished Ambassador
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Saphira Patel

Chief Urban Officer
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Diane Binder

Strategic Advisor
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Dave Duarte

Strategic Advisor
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Chidi Blyden

Strategic Advisor

Join Our Team. Make an Impact.

If you’re passionate about helping businesses grow, we’d love to hear from you! Join our mission to provide industry-leading digital marketing services to businesses around the globe – all while growing personally and professionally.

View available position
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Collaborators

An Ecosystem of Actors for Africa and the World